Master consumers, brands and markets. With Statista Consumer Insights you get access to streamlined market research tools and all results of the exclusive Statista surveys. Leverage consumer insights to make data-driven decisions and unlock new growth opportunities.
2,000,000+
interviews
56
countries & territories
3.5bn.+
consumers represented
15,000+
international brands
500+
industries & topics
Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.
Discover more than 500 industries and topics from the online and offline world. From eCommerce to nutrition and smart home to travel, plus many more - collect a wealth of insights from the markets and audiences that are most important to you, with Consumer Insights.
Compare global and regional trends in consumer behavior worldwide with Consumer Insights: Our main study, the Global survey, is conducted in more than 55 countries and territories with up to 60,000 respondents per country and update.
Our Brand KPI survey contains key performance indicators for brands in Germany, the United States, and the UK. This tool is ideal for brand strategists, product managers, media planners and everyone who works with brands.
Understand what drives consumers
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Find out which brands are market leaders and track changes over time. Statista Consumer Insights cover more than 15,000 brands in the online and offline world with up to four updates per year.
In addition to the Global survey, Consumer Insights offer exclusive additional survey data on the most relevant industries and topics. The Consumer Insights surveys allow you to further explore and analyze industry-specific insights from the major markets around the world.
No hidden charges.
Get access to Statista Consumer Insights.
billed annually
Statista Professional & Enterprise Accounts can easily upgrade to include Statista Consumer Insights.
With the DIY analysis tool, you can easily conduct your own analyses online in just a few clicks.
Combine any number of dimensions, such as demographic characteristics, values and attitudes, as well as consumption and media usage, to precisely define your target groups.
Switch between different time frames and countries to create country and trend comparisons in more than 500 industries and topics.
The Statista Consumer Insights are based on representative surveys of internet users worldwide. Nothing to hide: We even offer our clients access to our raw data.
Directly export your analyses' results for further use in Excel (CSV) and Powerpoint (PPTX).
Access a constantly growing selection of exclusive Consumer Insights surveys on the most relevant industries and trend topics.
Our Consumer Insights Surveys are conducted as interactive online surveys. Respondents in each country are sampled according to representative quotas for age, gender, and region.
All our questionnaires are prepared according to scientific standards and is translated and localized for every single country.
Read Global survey questionnaireYou can access the Statista Consumer Insights either as a stand-alone or as an upgrade for Professional and Enterprise accounts.
Request accessAre you interested in deep dive studies or incorporating additional countries into existing surveys? We would be happy to customize the Consumer Insigts Global survey for you.
Make a non-binding requestStatista Consumer Insights cover more than 15,000 brands in the online and offline world with up to four updates per year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
