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Ride-hailing market in Vietnam - statistics & facts

Ride-hailing or ridesharing has significantly changed the mobility market globally over the past decade. Typically, when using a ride-hailing service, a passenger can find and select drivers’ offers through mobile apps or websites, thanks to GPS tracking technology. These services often save both costs and time compared to using a traditional taxi. With its growing population and fast digitalization rate, Southeast Asia has seen a fast-developing online ride-hailing segment, which has a forecasted market value of 42 billion U.S. dollars by 2025. Within this region, Vietnam has recorded one of the highest ride-hailing market values in recent years. The country’s economic development and expanding internet economy have created a premise for its currently booming ride-hailing segment.

Ride-hailing landscape in Vietnam

Similar to many markets in the Asia Pacific, Asian companies dominate the ride-hailing segment in Vietnam. After the ridesharing giant Uber exited the Southeast Asia region, including Vietnam, Grab – a Singaporean Super App took over Uber’s business and became the leading ride-hailing platform in the country, holding over 70 percent of the market share. Besides Grab, Indonesian Gojek, formerly known as GoViet, and Vietnamese newcomer be Group accounted for the rest of the ride-hailing market share. While Grab and be Group have been offering both car and bike ridesharing options, Gojek just recently introduced car ride-hailing in their portfolio in 2021. Apart from providing car and bike ridesharing services, these companies have included delivery and courier services in their offerings, such as GrabFood by Grab and GoFood by Gojek for food delivery. In addition, Grab and be Group have partnered up with fintech companies and banks to provide digital payment and e-wallet options for both their riders and users.

Impact of the COVID-19 pandemic on the ride-hailing market in Vietnam

The unprecedented COVID-19 pandemic has negatively impacted the global mobility industry, and Vietnam was not spared. During the second outbreak in July 2020, the spending intention on transportation among consumers in the country took a nosedive compared to pre-pandemic levels. As Vietnam has gone through several lockdowns since its first COVID-19 cases in 2020, the demand for mobility during these periods has reduced significantly. For example, the number of Grab rides in the country went down by around 80 percent in the first half of 2020 compared to the previous year’s figure. On the other hand, forecasts have shown that the annual revenue growth of the ride-hailing market in Vietnam will recover in the future thanks to the growing adoption of these platforms at the expense of traditional taxis and vehicle ownership.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Minh-Ngoc Nguyen, Jun 17, 2021

Key insights

Number of users in the online ride-hailing market in Asia
1.13bn
Value of online ride-hailing market in Vietnam
3bn USD
Average revenue per user of the ride-hailing and taxi market in Vietnam
163.5 USD
Get more insights

Editor’s Picks Current statistics on this topic

Revenue per user of the ride-hailing & taxi market in Vietnam from 2018 to 2027 (in U.S. dollars)

Public Transportation & Mobility Services

Revenue per user of ride-hailing & taxi in Vietnam 2018-2027

Most used car ride-hailing platforms in Vietnam as of May 2021

Mobile Internet & Apps

Most popular car ride-hailing services based on usage Vietnam 2021

Market share of Grab in the ride-hailing segment in Vietnam from 2019 to the first half of 2020

Mobile Internet & Apps

Market share of Grab in Vietnam 2019-H1 2020

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