Telenovelas at the top
Mexico is, by far, the largest pay TV market in Latin America, with about as many subscribers as Brazil and Colombia combined. Additionally, the North American country was forecast to have 20 million subscriptions by 2026. Yet Mexico saw its number of pay TV households decrease throughout the second half of the 2010s – arguably, as a result of the rise of streaming solutions such as Netflix and Disney+. Meanwhile, Mexican subscribers seem to turn to pay TV seeking a very specific type of entertainment. A single free-to-air channel broadcast all the five most-watched pay TV shows in Mexico during the last days of 2021 and the first days of 2022. It was Las Estrellas, run by the media conglomerate Televisa and famous for its telenovelas.Sports and nostalgia
In 2021, there were around 14 million pay TV subscribers in Brazil. The number was forecast to oscillate in the following five years but always stand above the 2021 figure. In fact, an increase might have already started. In October 2021, the pay TV household penetration rate in Brazil surpassed 23.6 percent – the highest share since December 2018. Another Latin American media leviathan, Globo, is behind many of the most-viewed pay TV channels in Brazil. In October 2021, the top two were SporTV, focused on soccer and other sports, and Viva, dedicated to rerunning classic Globo hit shows.
