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User-generated content - Statistics & Facts

Key insights

Share of U.S. internet users who have shared posts by other users on social media as of 2022
35%
Share of U.S. internet users who have posted pictures or videos on social media as of 2022
41%
Most popular dark social channels for internet users to typically share information or content with peers
Private messaging apps

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Overview

Video

Gaming video content (GVC)

Photos and selfies

Online reviews

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