Eloise Trenda
Research Expert covering global food topics with a focus on the French, Spanish, and LATAM markets
Get in touch with us nowFrom butter to yogurt, as well as creams and cheeses, French people spend billions of euros each year to satisfy their dairy cravings. Even though cheese is one of the most appreciated products, it is neither the most produced, nor the most consumed kind of dairy product in terms of quantity. However, while milk holds this particular record, cheese remains the highest grossing actor on this market.
Even though butter and cream are consumed in a lesser amount, they are still widely used. Butter is consumed daily by a majority of people.
In terms of dairy desserts, yogurts are produced in the highest volume, and within this category, the leaders are fruit flavored yogurts. Nonetheless, the products offered remain diverse, thus ensuring that the market has an option for (almost) everyone.
There is a particular savoir-faire when it comes to French dairy products. Indeed, over a thousand varieties of cheese are recorded across the country, but butter and creams can also be at the center of ancestral regional techniques. For many manufacturers and regions, obtaining one of the coveted PDO (Protected Designation of Origin) labels is a crowning achievement. On average, products with a label have a higher price per kilogram. However, as labels are highly controlled, and being granted one is an arduous task, labels can be seen as proof of the quality and effort behind a product.
