Eloise Trenda
Research Expert covering global food topics with a focus on the French, Spanish, and LATAM markets
Get in touch with us nowThe consumption of fruits and vegetables is known to play a significant role in human health, protecting against cardiovascular diseases and certain cancers, for example. However, the consumption of vegetables among French people is far from reaching the 500 daily grams recommended by the National Nutrition Health Program (PNNS). Indeed, since the turn of the century, vegetable consumption has remained unchanged despite incentive campaigns organized by the government, such as the famous “Five a day”, for example.
The relatively high price of vegetables could be the reason behind limited consumption among the population. Indeed, while French households have not been purchasing more vegetables in recent years, they have been spending more money on them, especially if these are organic.
Still, the population is making connections between food, health, and the environment. Indeed, the seasonality of the product is seen as the most important criterion when purchasing vegetables, while an increasing amount of people are concerned with the origin of the product they purchase.
This trend towards sustainability is also certainly behind many French people’s dream of their very own fruit and vegetable garden.
