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Christmas season shopping in the Netherlands - Statistics & Facts

Key insights

Share of Dutch people who feel Zwarte Piet's traditional look needs to be adapted
32%
Share of Dutch consumers spending less on Sinterklaas due to inflation
29%
Total value of Christmas trees imported to the Netherlands in 2021
6.73m EUR

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Holiday retail in Europe

Seasonal consumer behavior

Black Friday

Sinterklaas (Saint Nicholas)

Zwarte Piet (Black Pete)

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