Sneakers
Statista DossierPlus on the global sneaker market
Sneakers were first invented for athletic purposes, but they can now be seen everywhere. Sneaker culture has a long history tied with personal identity and other forms of social meaning. Celebrity and athlete endorsements have had a big impact on the market and have aided industry growth and diversification. Sneakers have not only transformed from functional to fashionable, but some are now considered high-end luxury and emerged as collectors’ items.
Changing shopping behaviors and attitudes of consumers are also impacting the sneaker world. Consumers are turning to the resale market as a way of buying luxury footwear at more affordable prices. Shoppers are also becoming more aware of their environmental footprint, and secondhand or resale marketplaces can be a more sustainable avenue for purchasing goods. Footwear brands are reacting to the changing demands of increasingly conscious consumers by producing more sustainable sneaker options.
