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Amazon - statistics & facts

Amazon.com is an international e-commerce company that offers online retail, computing services, consumer electronics, digital content, and other local services such as daily deals and groceries. Headquartered in the United States, Amazon hit nearly 514 billion U.S. dollars in net sales revenue worldwide in 2022. Most of the company's revenue is generated through e-retail sales of different categories of products, followed by third-party seller revenues, retail and media subscriptions, and AWS cloud services. Due to its global scope and reach, Amazon is considered one of the most valuable brands worldwide.

More flexible selling strategies

Amazon serves as a global platform for first- and third-party sellers (3P). The former are vendors that sell goods directly to Amazon, who later re-sells them to final customers. The latter are independent sellers using Amazon as an e-commerce site to offer their products. 3P sales account for roughly 60 percent of total paid units on Amazon’s marketplace, and around the same share of 3P orders are completed via Amazon’s fulfillment services. However, exclusive use of third-party selling seems to be shrinking in the United States, with an increasing percentage of sellers opting for a hybrid first-part and third-part business scheme.

Prime services lure users to Amazon

Amazon also offers Amazon Prime, an annually paid membership giving free one-day delivery in the United States as well as discounted one-day shipping rates, which current users reckon is one of the key advantages of buying on the marketplace. Due to these exclusive services, satisfaction towards Amazon’s delivery conditions and discounted prices are generally much higher among Prime users, a global survey showed. Prime perks contributed to the increasing sales registered during the Prime Day sale event worldwide. Additionally, Amazon Prime has expanded to offer instant streaming of selected movies and television shows through Amazon Prime Video and Music.

Retail giant in times of recession

Like other e-commerce players, Amazon is being affected by the economic recession and general downturn of online consumer demand after the COVID-19 pandemic surge. Since the first quarter of 2022, Amazon has downsized its headcount, while and in early 2023, CEO Andy Jessy announced further workforce reductions. Latest financial data indicated that online retail sales were the only Amazon’s business segment generating lower sales in 2022. In the same year, the company reported the biggest net loss in years, while in Germany and the United Kingdom – two of its biggest cross-border markets – showed declining net sales.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Daniela Coppola, Feb 27, 2023

Key insights

Net sales revenue of Amazon
514bn USD
Net loss of Amazon
-2.7bn USD
Amazon's brand value
705.7bn USD
Get more insights

Editor’s Picks Current statistics on this topic

Annual net income of Amazon.com from 2004 to 2022 (in million U.S. dollars)

Key Figures of E-Commerce

Amazon: annual net income 2004-2022

Net sales revenue of Amazon from 1st quarter 2007 to 4th quarter 2022 (in billion U.S. dollars)

B2C E-Commerce

Amazon quarterly net sales revenue 2007-2022

Annual net sales revenue of Amazon from 2006 to 2022, by segment (in billion U.S. dollars)

Key Figures of E-Commerce

Net sales revenue of Amazon from 2006-2022, by segment

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Amazon Prime
Amazon Prime
Amazon Web Services
Amazon Web Services
Amazon Prime Video
Amazon Prime Video
Amazon Prime Day
Amazon Prime Day
E-Book shops: Amazon customers in the United States
E-Book shops: Amazon customers in the United States
Amazon Business
Amazon Business
Amazon sellers: marketplace insights, GMV data & top sellers​
Amazon sellers: marketplace insights, GMV data & top sellers​

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