The FMCG market includes several other products whose trade is vital to the state. For instance, the apparel market revenue is estimated to exceed 3.5 billion U.S. dollars, and the footwear market revenue is expected to reach nearly 900 million U.S. dollars in 2022.
Considering popular brands and consumer preferences of Czechs, both international and domestic companies play an essential role in forming the country’s FMCG landscape. In 2021, Czech companies Orion (chocolate and sweets), Kunín (dairy processing), and Vitana (food products) were the leading FMCG brands. However, world-famous brands such as Coca-Cola, Pepsi, and Kinder played an important role too. In terms of popular food chains, Czechia is dominated by foreign stores Lidl and Kaufland, followed by the Czech chain Albert. The annual revenues of these companies range between 55 billion and 65 billion Czech koruna.
Characteristics of the Czech FMCG market
Czechia is mainly known for its automotive and engineering industry. However, it is also one of the major exporters of beer, meat, and fruit or vegetables in the European context. In addition to food products, wearing apparel and textiles generated significant export revenue between 2019 and 2020.Considering popular brands and consumer preferences of Czechs, both international and domestic companies play an essential role in forming the country’s FMCG landscape. In 2021, Czech companies Orion (chocolate and sweets), Kunín (dairy processing), and Vitana (food products) were the leading FMCG brands. However, world-famous brands such as Coca-Cola, Pepsi, and Kinder played an important role too. In terms of popular food chains, Czechia is dominated by foreign stores Lidl and Kaufland, followed by the Czech chain Albert. The annual revenues of these companies range between 55 billion and 65 billion Czech koruna.
