During the Middle Ages, Hungary became one of Europe's most prominent exporters of wine owing to its famous wine regions such as Tokaj, Eger, and Villány. In 2021, Hungary’s most important export markets were Slovakia and Germany, and in terms of import, the value of wine imported from Italy and France was the highest. That same year, wine production in the country totaled 2.6 million hectoliters, of which 103 thousand came from Villány and a further 282 thousand hectoliters originated from the Eger wine region. At the same time, the volume of wine originating from Tokaj totaled 139 thousand hectoliters.
The spirits industry generated revenue worth 709 million U.S. dollars in 2022 and this figure is expected to increase in the coming years. Since 2012, liqueurs and other spirits have accounted for the biggest share of the market’s revenue, followed by brandy and whiskey. In terms of distilled alcoholic beverages in Hungary, the country’s home-distilled spirit, palinka, deserves a special mention. The production of pálinka in Eastern Europe goes back to the Middle Ages, and in 2010, the Hungarian government liberalized its home distillation with the intention of preserving the tradition. Since 2016, home producers had been required to purchase a distillate tax stamp for every liter of pálinka produced. The number of distillate stamps issued in the country followed an increasing trend between 2016 and 2019, although it decreased in 2020. The trend of pálinka production is still a growing one. However, the rising popularity of home distillation, together with the implementation of the public health product tax and illegal distilling, inevitably lead to a decrease in the commercial market.