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Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022

Published by
Julia Stoll,
Nov 11, 2022
As of October 2022, one in three U.S. Netflix users interviewed in a survey stated that they would likely switch to the streaming service's ad-supported plan. After reporting subscriber losses in the first half of 2022, Netflix launched an ad-supported version in 12 countries, including the U.S., Canada, and Germany, amongst others, in November of the same year.

Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022

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In cooperation with
CivicScience
Release date

October 2022

Region

United States

Survey time period

January to October 2022

Number of respondents

5,720 respondents

Age group

18 years and older

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Statistics on " Hybrid video-on-demand services in the United States "

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Overview

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Topics

Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo-on-demand in Sweden
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