Amazon reigns, others follow
The e-commerce market in the United States has been constantly evolving over the past decade and can boast being among the largest e-commerce markets globally. Retail e-commerce sales are projected to grow at a fast pace in the coming years, going from roughly 875 billion U.S. dollars in 2022 to over 1.3 trillion U.S. dollars in 2025. Amazon is by far the most popular e-retailer in the U.S. Besides holding the largest share of the online shopping market, the company also ranks ahead of the pack in terms of e-retail sales. In 2021, Amazon significantly outperformed its U.S. competitors, generating approximately 386 billion U.S. dollars via retail e-commerce sales in the country. Other successful shopping websites include eBay, Walmart, Target, and Apple.Customer satisfaction with online retail in the U.S. is relatively high. However, online sales still represent only a small share of all retail sales – about 14 percent in 2022. Nonetheless, three-fourths of internet users in the U.S. were expected to make purchases online that year. Online retailers and brand websites are popular e-commerce channels, but online marketplaces and social media are increasingly gaining relevance among online shoppers. By 2025, the number of social commerce buyers in the United States is forecast to reach over 114 million.
