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Nu Skin Enterprises - statistics & facts

Founded in 1984, Nu Skin Enterprises, Inc. is an American beauty and wellness company headquartered in Provo, Utah. It specializes in the manufacturing and selling of cosmetic and personal care products as well as dietary supplements, under brands, such as Nu Skin and Pharmanex. In 2020, Nu Skin Enterprises was one of the leading direct selling retailers globally, operating in more than 50 markets, many of which are in Asia, Europe, and Africa. In the three months preceding December 31, 2021, the number of Nu Skin customers in the Americas amounted to around 337 thousand. Meanwhile, approximately 4,600 employees worked for Nu Skin Enterprises. Lately, the company has been focused on developing anti-aging products, a market that is expected to be worth roughly 88.3 U.S. billion dollars in 2026. Moreover, it has recently been ranked as one of the best brands for at-home beauty device systems, that is facial skin care devices which are used alongside topical formulations in order to improve the skin appearance, reduce blemishes or offer a deep cleansing.

Nu Skin’s key figures

In 2021, Nu Skin Enterprises generated a global turnover of approximately 2.7 U.S. billion dollars, one of the highest results registered since 2013, when it reached around 3.18 billion U.S. dollars. Greater China and the Americas were Nu Skin's most profitable regions, generating a revenue of about 569 and 548 million U.S. dollars, respectively. The company’s latest figures show that its gross profit has been increasing over the last three years and amounted to more than two billion U.S. dollars in 2021. Among all Nu Skin product categories, the beauty segment proved to be the most lucrative of all, generating over 1.4 billion U.S. dollars’ worth of revenue in the last year.

Nu Skin Enterprises’ main competitors

Nu Skin Enterprises, Inc. is currently one of the leading direct selling companies in the United States, among others such as Avon Products, Inc., which generated a revenue of around 3.4 billion U.S. dollars in 2021, as well as Amway, whose annual sales were equal to roughly 8.5 billion U.S. dollars in 2020. Some of Nu Skin Enterprises’ competitors also include Herbalife Ltd., a dietary supplements producer and seller, and Usana Health Sciences, Inc., which specializes in skin care and nutritional products. In 2020, Herbalife had global net sales amounting to approximately 5.5. billion U.S. dollars, which increased to about 5.8 billion U.S. dollars in the following year. In the same time frame, the global net sales of Usana Health Sciences increased from over 1.13 to nearly 1.19 billion U.S. dollars. In terms of the number of sales representatives in the U.S., Avon Products stood in first place, while Nu Skin ranked fifth.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Dominique Petruzzi, Mar 22, 2022

Key insights

Market value of natural and organic skin care products
9.9bn USD
Revenue of the skin care market in the U.S.
18.1m USD
Value of the anti-aging market worldwide in 2021
62.6bn USD
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