Federica Laricchia
Research expert covering the global consumer technology industry
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Apple's breakthrough came when the company launched the Macintosh in 1984, a product that became the first successful mass-market personal computer (PC) and continues as the Mac product line today. Apple introduced the Apple Online Store, followed by the iMac family of PCs in 1998. In January 2010, the iPad unveiling marked yet another milestone in the industry. The device sold more than three million units in the first three months, setting a new industry benchmark. Macs' current product line is the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro while the iPad range includes iPad, iPad Air, iPad mini, iPad Pro. In 2022, the iPad occupied around 40 percent of the tablet market.iPod and iPhone revolutionized the industry
In 2001 Apple unveiled iPod which was a tremendous success with several hundred million units sold. Due to the popularity of smartphones doubling as a personal music player, iPod declined in popularity. In 2007, the iPhone's release and the introduction of an interface with a design concept of creating a full-fledged computer in hand that could make calls and browse the internet marked a revolution in the global smartphone market. The iPhone is Apple's most successful product, contributing a major proportion of the company’s total revenue. In its 16th generation, the iPhone 14/14 Plus and the iPhone 14 Pro/14 Pro Max are the family's newest additions.Apple is a major player in a number of other markets
With the launch of the Apple Watch in early 2015, Apple entered the growing wearables market. The company now dominates the wearable industry, holding around 30 percent of the market. In addition to this, the launch of AirPods in December 2016 marked Apple's entry into the market of true wireless stereo, steadily capturing a larger share of the hearables market. Moreover, with the HomePod, the company also entered the smart speaker market, holding a little over ten percent of the market. Apple products are supported by a range of additional services, including Apple Music, Apple TV+, Apple Arcade, iCloud, as well as other applications helping to keep people entertained, informed, connected, and fit. The company is also working on its virtual reality (VR) headset and augmented reality (AR) smart glasses running on the rumored "realityOS", set to be released in 2023.
