Market opportunities in Europe
Europe is one of the main importers of herbs and spices worldwide, accounting for a quarter of all herb and spice imports. Among the spices, ginger and turmeric have gained popularity for their health benefits. These are both roots that grow best in tropical regions, such as Southern India and Indonesia. Aside from imports to the U.S., the UK and Germany were the leading countries for turmeric imports in 2020, both surpassing 15 million U.S. dollars in import value that year. In the same year, Germany was also the top importer of herbs and spices in Europe, with an import value of about 540 million euros.Germany’s emerging market
Being the top importer of herbs and spices in Europe, Germany’s consumption of spices has increased significantly in recent years . From 2015 to 2020, the annual consumption of unprocessed spices in Germany increased by over 30 thousand tons. Over 65 percent of consumers in the country are using dried spices and herbs several times a month, only beat by mustard as the most popular seasoning among consumers. Almost four million people in Germany use dried herbs and spices every day. However, over seven million people report never using dried herbs or spices, meaning the market in Germany may still have more opportunity to grow.
