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Furniture e-commerce worldwide – statistics & facts

With a market size of nearly 30 billion U.S. dollars, furniture retail is a promising e-commerce segment that is forecast to generate more than forty billion U.S. dollars in revenues by 2030. This lucrative potential is reflected in the steady increase in the average value of online orders of home furniture worldwide, which exceeded 500 U.S. dollars per order in the second quarter of 2022.

Pure players, omnichannel, and a big disruptor

In the online furniture retail landscape, international pure players such as Amazon and Wayfair coexist with omnichannel retailers. As stores start reopening their doors to customers and economies slowly settle into a post-pandemic sense of normalcy, brick-and-mortar retailers offering delivery or click-and-collect services are gaining relevance in the online sphere. In 2021, Chinese e-commerce giant JD.com was the leading online store in the furniture and appliances segment, followed in second place by another global e-commerce powerhouse, Amazon.com. However, omnichannel retailers are slowly but surely challenging this decisive lead. The Home Depot's online store ranked third globally, despite its online sales share being only 13.7 percent as of 2021. On the other hand, Swedish pioneer of ready-to-assemble (RTA) furniture IKEA generated over 25 percent of annual sales from its online store in 2021, which garnered website traffic of more than five billion global visitors that year.

Online shopping for furniture: a trend that is here to stay?

It is no secret that the pandemic upended consumer behavior and shopping habits, but the question that retailers are asking themselves is whether these behavior changes will outlive the COVID-19 crisis. When it comes to furniture, in-store shopping continues to be the preferred option for global consumers in 2022, with the second-best option being omnichannel. When asked about the main reasons to buy furniture online, around half of surveyed U.S. shoppers in 2022 cited ease of purchase, while some 34 percent of respondents said they were motivated by lower prices online.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Lynn Beyrouthy, Sep 26, 2022

Key insights

Furniture e-commerce market value
28bn USD
Leading market for furniture worldwide
United States
Leading online store in the furniture and appliances segment worldwide
jd.com
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IKEA
IKEA
Wayfair
Wayfair
Online marketplaces
Online marketplaces
Furniture market worldwide
Furniture market worldwide
The Home Depot
The Home Depot

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