Eloise Trenda
Research Expert covering global food topics with a focus on the French, Spanish, and LATAM markets
Get in touch with us nowIn France, the future of the tobacco sector is also uncertain. Indeed, the number of tobacco producers decreases each year and nearly halved between 2016 and 2019. Furthermore, the surface area dedicated to tobacco cultivation is also following the same downward trend.
On the other hand, the fact that fewer and fewer cigarettes are sold annually, combined with the steady drop in the number of daily smokers are other indicators that tobacco-growing is not the most lucrative endeavor in the country anymore.
Nevertheless, while the sales volume of tobacco products is steadily declining, sales value seems to be moving in the opposite direction. Even though people are smoking less and less, French households are spending an increasing amount of money on tobacco every year. One look at the evolution of the average price of a pack of the most sold brand of cigarettes is enough to understand how this phenomenon came to be. In fact, this price increase is the number one reason why French smokers decided to start vaping. Even though health concerns are not the primary motivation behind the use of e-cigarettes, and their health effects are still unclear, considering that the vapor they create contains fewer carcinogens than tobacco smoke, e-cigarettes are still likely less harmful than smoking. Likewise, these devices are among the many methods developed to help people give up smoking, which experts agree is never too late to benefit from.
