Social media: Facebook users in the United States
Statista Consumer Insights

Facebook is the most popular social network in the United States. Founded in 2006, the social media service is used by consumers from all age groups. People from different income backgrounds use it, and among the most popular hobbies among Facebook users in the U.S. are food, music, and travel.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.
Topics include
- Demographic profile
- Consumer lifestyle
- Consumer attitudes
- Marketing touchpoints