Social media: global penetration rate 2023, by region
As of January 2023, Northern Europe was the region with the highest social network penetration rate, with a reach of 83.6 percent. Western Europe followed closely with 83.3 percent, and Southern Europe ranked third with a penetration rate of 76.7 percent. In Eastern and Middle Africa, social media penetration stood at 8.4 percent and 7.4 percent, respectively. Globally, approximately six out of every ten people use social media.
